In the Spring Festival for the liquor sales of traditional busy season the grab more share, the liquor enterprises have the bend over backwards to win the consumer's favor. However, recently readers to chengdu shangbao reporter that, in its neighborhood in the elevator advertising, coordination group of "old coordination" poster even in children's image, attached incendiary text. "Let the child to promote wine of adolescence, very adverse", kids tricycle china this reader worried.
At this point, yesterday, the reporters interviewed the coordination group LiMingZheng deputy general manager, the other party said that at present not yet understood to have this matter is really,kids tricycle supplier really be illegal if found advertising, affirmation will ask since taken down.
China's advertising association the legal consultation committee relevant personage said yesterday, "old coordination" plane advertisement suspected of violating the alcohol advertising management method ".kids tricycle manufacturer Chengdu industrial and commercial bureau to relevant personage also said yesterday, the advertising is alleged violation of the relevant state laws and regulations.
Children on the liquor advertisements
Last Friday, live in a large area of chengdu intra-articularactures (a pseudonym) to reporters and shows a picture taken, reporter then came to the district 1 building the elevator,china children tricycles see the pictures from zhang display advertising picture.
The reporter sees, the wine as "old coordination 1898", for the coordination group produce. The poster with strong coffee for background, design including two red lanterns and three bottles of old coordination and a old a small family both, of which the old man skill take a draw has facebook fan in one hand and a writing brush smiled at her grandson, and children but a hand is the one who holds a bottle of "old improving expectations". children tricycles china Posters with a few lines of text: "old coordination, understand inheritance. I always can't forget those in the evening. The memory. I always think know, grandpa intoxicated and serene expression, is it because that bottle drifting smell."
Zhang says to the reporter, "I children every day, children tricycles supplier take the elevator really worry about him to look after the can have a negative effect". And chengdu shangbao reporters interviewed several random lived in the owner of the house, most of the owner to this AD does not agree with, especially the phrase "grandpa intoxicated and serene expression,children tricycles manufacturer is it because that bottle drifting taste", "really have induced children went to drinking mean".
Yesterday, reporters in contact responsible for the elevator advertising business of the company relevant personage, this person said, "the AD has hung up the week, is the material of old coordination given to us, and we make stick up after". And as for why to make such advertisement, this person says not too clear.china baby tricycle But yesterday, the reporters again arrived at the village, found in last Friday to see "old coordination" advertising has been a company in addition an advertisement to replace the, "we are generally change once a week, more normal".
Coordination group respond to
Coordination group deputy general manager LiMingZheng 1 October in chengdu shangbao in a telephone interview to accept that, at present don't see such an advertisement picture, prepare to coordination group, the first some of the group, office and understanding once circumstance. But he said if really appear this kind of circumstance, coordination company will certainly to withdraw advertising. Yesterday, he also expressed this view again.
Reporters noticed that in recent years, the liquor industry increased competition, but with children's image promotion advertising rarely appears. Don't early in 2009, the wine industry circle, has produced TV ads with children's propaganda, and even appeared "x liquor is green, and drink doesn't go to!" And shocking language. According to media reports, the event after exposure, in the social from all walks of life under the pressure, the company eventually receded from the TV advertising, and administrative authority for the enterprise, advertising companies and local television network related punishment.
In addition, China's advertising association had issued by the special "is the transmission of civilization, care for young children noble advertising physical and mental health in suzhou".